Offwidth Climbing, Vedauwoo , WY
Men's NY Fashion Week
Light Test, Vanity Fair
New York Fashion Week, Milk Studios
Offwidth Bouldering, Vedauwoo, WY
I like hats
On-set, Warner Records
Local Legend, Steamboat, CA
Mt. Glory, Jackson, WY
Vacation. Aka a 100 mile run.
Val Farret, Italy
With over 16 years as an award-winning creative producer and advertising entrepreneur, I bridge creative storytelling with business and marketing strategy, helping brands, agencies, and creatives amplify their unique voices to achieve measurable growth.
In my free-time, I'm a 500 annual hour endurance athlete.
High-Altitude Running, Skiing (Alpine, Backcountry, SkiMo, Nordic), Mountaineering, Offwidth Climbing & Tennis are my jam.
My career began at Art Partner NY, where I supported the agency in crafting narrative-driven visual sales pitches and managed the NY office's operations and internal global communications. Art Partner nurtured my creative and entrepreneurial skills, enabling me to establish a bi-coastal, environmentally sustainable, white-glove creative production company. We provided services for high-profile, discreet entertainment, fashion, and luxury clients, including Paul McCartney, Johnny Depp, Jennifer Lopez, Vanity Fair, Revlon, and Vogue.
Seeking work-life balance, I moved to Colorado and launched a creative agency, utilizing National Geographic talent across creative, art buying, licensing, and production services. Additionally, I lead purpose-driven campaigns for global brands like Mastercard, Rolls Royce, Netflix, and Apple.
Over the years, I’ve executed creative production for top-tier brands like Dove, ESPN, and Honda, earning accolades such as a Clio, LA Gold Addy, Shorty, Webby, and Communication Arts Photography Award.
My deep industry knowledge and ability to alchemize creative, production, marketing strategy, and business growth have positioned me as a trusted advisor and consultant to brands (Aveda), agencies, individual creatives, and high-performing athletes and non-profit organizations (U.S. Ski Team). I support in developing impactful marketing strategies, implementing sales initiatives, and building strategic relationships that drive measurable growth.
So where shall we begin?
As a creative, I am forever curious and understand how to identify, express and amplify stories that resonate with your target audience. I believe that creativity is the stored awe of the human soul – and we all have a story to tell – and someone who will listen, be inspired and activate on your message.
As a producer, I bring form to the formless. I have the innate ability to translate creative concepts into tangible assets. I get from a-to-z with the most realistic, financially responsible and time effective way. And, all with grace and a high-level of service. I anticipate the fires before they begin so the client is smooth sailing regardless of any rocky waters.
As an entrepreneur, I viscerally understand the value of the dollar and the implications of a successful (or not) campaign. This higher level of understanding of business results informs how I create and produce strategies, narratives and campaigns.
As a leader, I know how to source and build teams. From in-house creative & marketing teams to large-scale on-set contracted production crews, I treat everyone how I wish I was treated when I started my career. I never gate-keep. And, empathetic listening, supportive mentorship, and kindness go a long way.
As a human, I believe we are not our jobs. I meet every person I work with this lens first. I’m interested you – a human– before anything else. Why you do what you do, how did you get here, what keeps you busy, and what inspires you?
And --
How can I help?